To Ad It Up, or Not
Your freelancing website is all about you and the freelance writing services you provide. Most people visiting the site will probably looking for one of those services, but every once and a while there comes a visitor that isn?t generally interested in what you can write for them. They may have stumbled onto your page from a rogue link or misspelled keyword on the big ?G?. While there isn?t much you can do to gain them as a client if they don?t need any writing completed, you can always find other ways to monetize off of them.
So my question is, should you put in other sources of monetization on your freelance writing website or blog? I say, ?It?s never good to put all your eggs in one basket.?
Contextually speaking?
The general solution that most all blogs and websites put up is some type of contextual advertising. You can see (for now) that I have Google?s Adsense network advertising on my sidebar and header. These are great for those people that won?t turn out to be your clients. You make a little cash for each click you send to advertisers, and if you can build up heavy traffic, it can be very profitable. However, what you are doing is sending people to your competitors. These are contextual ads, meaning they are picking up keywords in your website?s body, and using them to place proper ads. If your website is about freelance writing, and how you want possible new clients to see your work, it might not be the best idea to send them to your competitors. I keep the ads up (for now) as I am fairly confident that my client base isn?t visiting my website, the ads are mostly advertising working opportunities for freelance writers, and it provides a little benefit to SEO work.
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